Known for its popularity in the US thanks to promotional shots for Sex & the City and poster children like Agyness Deyn, the label has shown further growth - with figures doubling in emerging markets and 20 per cent in North America.

Burberry chief executive Angela Ahrendts told Drapers: "I am pleased with Burberry's start to the year in an increasingly challenging external environment. Our brand momentum is strong, driven by product innovation and a focused management team. This momentum, together with the diversity and balance we have across products, channels and regions, underpins our confidence for the future."